Target Audience Overview
The target audience for this IMU is comprised of the ETL students at GW. The average age of participants in the target audience is 33.
Current Knowledge
Many of the students are Instructional Systems Designers who create Instructor-led Training (ILT), or web-based training (WBT). Others are professional educators and Subject Matter Experts (SMEs) in a specific subject area. The target audience takes care in producing high-quality content that meets students needs. The students know the ADDIE instructional design model, including conducting an instructional analysis which consists of classifying an instructional goal into learning domains and identifying subordinate skills. The resulting instructional analysis and flowchart is very useful in building SCORM-conformant content.
Current Attitudes
Overall these students enjoy learning on their own time,at their own pace, and enjoy applying knowledge and skills learned in school to the real world. The target audience enjoys completing performance-based activities to transfer training to the workplace. This population is open to performing tasks that may take several weeks to complete.
Current Habits
In practicing skills learned, the audience strives to achieve intrinsic and extrinsic satisfaction from its activities which enable them to feel proud about the content they produce which helps students achieve their goals.
Current Skills
Skills include ability to create instruction for ILT or the web through the use of popular commercial development applications such as:
- Dreamweaver
- XMetal
- Fireworks
- Photoshop
- Illustrator
Desired Knowledge, Attitudes, Skills, and Habits
Based on results of an electronic survey, approximately 30% of respondents produce instructional content for the U.S. military, who require instruction that is SCORM conformant. This means that approximately one-third of the target audience should now have knowledge of SCORM standards and the ability to create implement those standards when creating instruction. Of the survey respondents, 10% had a little knowledge of SCORM, and 90% of respondents had no knowledge of SCORM.
Educators and designers who create instruction for virtual schools, whose content is available to students via the web, should also have SCORM knowledge and the ability to create SCORM-conformant content. These knowledge, skills, abilities, and habits will enable designers to assure their customers that the content created today will be usable even if the LMS or LCMS changes in the future. Therefore, all students in the target audience can benefit from completing an IMU on SCORM.
Educators and designers who create instruction for virtual schools, whose content is available to students via the web, should also have SCORM knowledge and the ability to create SCORM-conformant content. These knowledge, skills, abilities, and habits will enable designers to assure their customers that the content created today will be usable even if the LMS or LCMS changes in the future. Therefore, all students in the target audience can benefit from completing an IMU on SCORM.
Last updated 10/25/2010